Merchants need to provide affiliate information in a clear and straightforward manner. Any limitations in terms of content that is allowed on an affiliate site should be described (for example, many affiliate programs restrict sites from posting adult or gambling content).

Affiliate program information should specify the exact commissions paid out, minimum payment threshold, and when payment will be made. A special affiliate ebook to help affiliates get the most out of a program might also be offered. Insight into typical customer profiles can help with target marketing.

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