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Q: How do affiliate networks track which ads are most effective?
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Affiliate Networks and Click-Throughs
Affiliate networks track both impressions and click-throughs:
• Impressions are the number of times an advertisement was seen • Click-throughs are the number of times someone clicked on the ad after seeing it
*The ratio of click-throughs to impressions is called the click-through rate. Affiliate marketing networks may track earnings per click or earnings per thousand impressions to help decipher which ad campaigns are the most effective.
