*You should make sure that your associate program is available on your web site.
Before you advertise anywhere else, treat your new affiliate associate program like a new product and make sure you have all the kinks worked out. Understand how you rank against your competitors' associate programs. Do you pay more, better, faster? Do your products sell better? Once you're ready to launch your associate program in a big way, you might find an affiliate conference to attend and advertise there. There are also newsletters geared towards affiliates and discussion groups--all of whom would make good candidates to advertise your affiliate associate marketing program.