*Select your merchant account affiliate programs carefully.
The business of tracking and setting up everything necessary for successful affiliate marketing is complex. Your merchant affiliate programs should be handling many things including:
• link generation • cookie setting • commission payments • banner and text displays
Before you select a merchant affiliate program, be sure to investigate their anti-fraud efforts (you don't want to pay for fraudulent clicks, nor do you want your honest affiliates to lose out on their due). If your affiliate program isn't performing, you may earn a bad reputation anda have trouble recruiting affiliates later. Protect your reputation and your affiliates by being diligent in your affiliate program investigation.
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