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October 26, 2007, Newsletter Issue #86: Augmenting Your Affiliate Network Marketing Program
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Tip of the Week
*You can augment your affiliate network marketing program with pay-per-click advertising. This can drive more traffic to your web site and landing pages, and to the merchant accounts.
In order to augment your web site, you will need to do some research to determine the best key word phrases to bring the most relevant traffic to your site. Pay-per-click ads allow you to place ads on search engine results pages when people do searches on terms you choose. It is wise to choose key word phrases that are popular but not the most high-profile terms (they will likely be quite expensive). You can get good, beneficial value from terms that are near, but not at the very top of the list. This way, you will get adequate exposure without breaking the bank.
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