Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 5PM Eastern.
November 2, 2007, Newsletter Issue #87: Affiliate Networks and Click-Throughs
1
Tip of the Week
Affiliate networks track both impressions and click-throughs:
• Impressions are the number of times an advertisement was seen • Click-throughs are the number of times someone clicked on the ad after seeing it
*The ratio of click-throughs to impressions is called the click-through rate. Affiliate marketing networks may track earnings per click or earnings per thousand impressions to help decipher which ad campaigns are the most effective.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
