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January 25, 2008, Newsletter Issue #99: Affiliate Books and Email Strategies
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Tip of the Week
Emails are forms of communication that speak volumes about your company and how it is run. Make sure that you emails give the right message. Many companies spend tons of money on marketing materials and then send out boring, mediocre emails that don't do them justice. Here are some useful tips on communicating well through affiliate marketing emails:
• Establish an appropriate tone of voice to communicate your affiliate information (this will be your company's voice so don't take it lightly) • When sellers initially sign up to become affiliates, send them welcoming emails providing helpful tips on how to get started • Set up an auto responder so you can respond quickly and easily to sellers
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