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To get your associates or merchants working harder to sell your product or service, consider offering multiple tiers of rewards for their efforts to keep them motivated.
Having different commission levels based on the volume of sales, number of refferals or other reward programs can make your program something that your affiliates will focus more energy on.
Many of the successful programs that are out there attribute that success to having a progressive commission structure so that as the associate sells more products, their payout level increases or they earn additional rewards.
Keeping your associate affiliates motivated with rewards will help them focus even more energy on selling your product or service.