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Assess the size of your business to decide what kind of plan you need:
• If your web site is small and you are signing up with commission programs just to earn a little extra money or cover the cost of hosting your site, you don't need a business plan.
• If you want to get serious about making an income off of your sales commission, program some time into your schedule to write up a business plan.
• If you're somewhere in between big and little, you should at least brainstorm some ideas on how to grow your site, schedule regular updates, and write some new content.