Some revenue sharing agreements specifically either disallow or allow associates to bid on PPC advertisements using the merchant's name. Reviewing the agreements and terms of use is key.

Revenue sharing agreements can cover things such as:

• the use of graphics
• where and how to link to the merchant site
• content restrictions (such as adult or gambling sites)
• restriction of pop-up use
• restriction of the existence of trojans or viruses
• redirecting clicks

Know and understand your revenue sharing agreements.

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