*Figure out how an affiliate program directory is set up in order to achieve optimal usage potential.

Affiliate program directories are organized in many different ways. Typically, an affiliate program directory will list affiliate businesses by category so that you can find a program related to your web site. You might also find an affiliate marketing directory that lists new programs, most popular programs, highly ranked programs, and the like. Some affiliate program directories also rank affiliate programs by type (lead, click, sale) or payout.

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