Hiring affiliate managers for your associates is a good idea in order to help keep your associates focused and motivated. This is especially true if you have a busy company with a large number of associates. Having a group or territory leader for products or services helps grow your business. Experienced affiliate managers work directly with your field associates to help them sell more and act as a point of communication to the company which can save your company valuable resources.
Affiliate managers can be hired on a commission basis remotely so that you only pay out based on positive results.
You could even incent your super affiliates by setting them up in team structures and paying them a referral fee for increased sales under their territory.