Affiliate networks sit between the merchants and the publishers and manage their relationship. The publisher places advertising for the merchants on their web site in exchange for commission-based sales. Affiliate networks take care of the hardware and software needed to run campaigns, keep track of who's owed what, and issue reports to the merchants and publishers. Merchants get the benefit of multiple advertising channels and only pay for the ones that perform. Publishers get the chance to earn some money through their web sites without having to approach and negotiate with multiple merchants.

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