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Reciprocal linking only works where there is a common denominator.
If you join link exchanges where others help you by promoting your website on their site and vice versa, this is a great way to bring in extra traffic to your site. Ensure you are doing this with relevant sites. Many people that practice link exchanges wonder why it doesn't bring results but you need to exchange links with complimentary (but non-competitive) websites.
For example, if you are selling jewelry, you wouldn't exchange links with a gaming website but instead you might look for a clothing or cosmetics site to network with. Capturing the right audience is key in helping you get the kind of visitors you want.