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Running an affiliate associate program is a lot of work. Be wary of signing up too many associates in the beginning—you'll need to work the kinks out of your system and make sure everything is running smoothly before getting too big. In order to be successful, try to:
• Get to know your affiliates as much as possible and find out what they want from you
• Study the results of your tracking programs and figure out which ads generate the most purchases and why
• Figure out which of your own site's landing pages lead to an improved conversion rate
• Make sure you communicate new programs and specials to your affiliates in a timely manner--keeping them happy and productive is your main concern
|Jennifer Mathes, Ph.D.|