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Affiliate program information should clearly communicate the benefits involved with being an affiliate. Affiliates don't need to worry about inventory, fulfilling orders, or collecting payment (merchants handle the whole process once the visitor arrives on the merchant site). Merchants also manage the whole customer service process. Affiliate program information should make clear that this is a mutually beneficial process. Merchants provide the leads, fulfill the orders, and pay out a percentage of the sale.
|Sheri Ann Richerson|